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Jom Zooommmm..






hyeee.....selamat tengahari....
semalam de aku ngadu about tesis akukan....
korang nk tgok camne questionnaire aku???

kita zooomm...jap g ek.....hehehe...
amacam???sush x???atau pelik x??
klu korang nk tlong jwbkanpun leyyy.....tq!tq!tq!..
amboi cam desperate plak cik lehani.....huhhuhuhu...
btw...i'm so excited nk grade...heehehehehe...



Questionnaire
Section A: Personal details
                 Please check (P) in the space provided to indicate your responses.
1.  Gender

  
Male
Female

2. Age

  



18-22 years
23-27 years
28-32 years
33-37 years
38 and above

3.Race

  


Malay
Chinese
Indian
Others

4.  Educational Background  


  



Certificate
Diploma
Degree
Master Degree
PhD

5.    Marital status

  


Single
Married
Widow
Divorce

6.     Monthly income (RM/Month)

  



Less than 1000
1000-1499
1500-2499
2500-4900
5000 and above

                                                                       
7. Which medium do you feel is suitable to promote the Big Bird products?



Advertising
Sales promotion
Personal selling



8.  How frequent you purchase the Big Bird product?


Advertising

Advertising is a paid non-personal presentation paid by companies/ sponsors, meant to promote ideas, goods, or services. Here, S.M.Worldwide Sdn.Bhd. using medium of advertising like internet, newspaper, radio, leaflet, and banner to promote and influencing people purchase their products (Big Bird’s). So, this questionnaire to measuring the effectiveness of customers towards Big Bird’s advertising campaigns.

Section B: Please indicate the level of agreement with each statement by ticking (P) appropriate column. Use the following scale:

1= Strongly Disagree
2=Disagree
3=Neutral
4=Agree
5=Strongly Agree



Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Consumer easily get an information about Big Bird’s product from the radio





Advertisement on radio increase my intention to try this product





Consumers easily get information about Big Bird’s product from the newspapers.





Big Bird advertisement in newspaper is easily to recognize





Online advertising is very informative for Big Birds products.





The information that I received from online advertisements impacts my purchasing decision





The information about Big Bird’s products usually get from leaflet





leaflet will increase my intention to purchase  Big Bird’s





Advertisement in banner increase my intention to try this product





The color of Big Bird’s banner attractive





Overall advertising is the most effective methods to influence customers to make purchasing on Big Birds products








Sales promotion

Sales promotion designed to encourage trade customer/ end-user to purchase particular brand sooner, more frequently, in larger quantities, etc. Here, S.M.Worldwide Sdn.Bhd. using many incentives of sales promotion like price-off, premiums and overlay to promote and influencing people purchase their products (Big Bird’s). Through this questionnaire, it’s to determine the effectiveness of the sales promotion on customers.

Price-off = reduction price
Premiums= buy 1, free 1
Overlay= combination two or more sales promotion (e.g. price off and premiums)

Section C: Please indicate the level of agreement with each statement by ticking (P) appropriate column. Use the following scale:

1= Strongly Disagree
2=Disagree
3=Neutral
4=Agree
5=Strongly Agree


Strongly Disagree
Disagree
Neutral

Agree

Strongly Agree

The price off offered by Big Bird’s has increasing my intention to try these products.





The price off offered by Big Bird’s very economical compared to the normal price





The attractiveness of premiums offered by Big Bird’s can influence customer to switch their brands references.





The premiums programs can increase my intention to trying this product





Overlay very attractiveness for  a new customers





Overlay will attract customers to buy Big Bird’s products in large quantities.





Overall sales promotion is the most effective methods to influence customers to make purchasing on Big Birds products








Personal selling 

Personal selling is face-to-face presentation of a product or idea to a potential customer by a representative of the company or organization.

Section D: Please indicate the level of agreement with each statement by ticking (P) appropriate column. Use the following scale:

1= Strongly Disagree
2=Disagree
3=Neutral
4=Agree
5=Strongly Agree



Strongly Disagree
Disagree
Neutral
Agree 
Strongly Agree
The salesperson try to figure out what are the customer’s needs





The salesperson try to recommend the best products of Big Birds suits with the customer needs





The method use by the salesperson can influence customer to buy Big Birds products





The salesperson can adapt themselves  with different customers





The salesperson give the right information about products at customer without lying or overpromise





The salesperson not force customer to buying their products





Overall personal selling  is the most effective methods to influence customers to make purchasing on Big Birds products







Customer effectiveness

Customer Effectiveness identify how to translate customer relationships into better business value through promotional mix (advertising, sales promotion and personal selling) for products of Big Bird’s.

Section E: Please indicate the level of agreement with each statement by ticking (P) appropriate column. Use the following scale:

1= Strongly Disagree
2=Disagree
3=Neutral
4=Agree
5=Strongly Agree


Strongly Disagree
Disagree

Neutral
Agree

Strongly Agree
The advertising insist me to purchase Big Bird’s products





The advertising of Big Bird’s has made me trying their  product after get the information





The numbers of people use Big Bird’s products increasing after they get information from our advertising campaign.





Through the company’s sales promotion people intend to use this product.





Through the sales promotion campaign the number of new customers for this product increasing.





Many people will spend their money to get Big Bird’s products when have a sales promotions.





The information provided by the salesperson has increased the sales of Big Bird’s products.





The numbers of people using the Big Bird’s products increased after the given information by salesperson  at each event that accompanied






2 comments:

  1. hehehe..sapa yang tak xcited nak gradd dik..

    good luck dik :)

    ReplyDelete

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